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You have a lot of work to do if you want to capture valuable search traffic and direct it to the right resources on your website. To make necessary strategy adjustments, you must develop a solid strategy, implement it effectively, consult  Ottawa SEO Company   to stay up to date on the latest algorithm updates. Don't forget to keep the rest of your business running and to ensure that you can properly serve the leads and prospects generated by your rankings. Remember that if you don't have a good inbound marketing strategy in place to convert that traffic into leads, your rankings won't be very valuable. No Title There are a lot of websites that don't have a title tag or use a default title like "Untitled Document." Try searching Google for "untitled document" and you won't believe the millions of results that come up. Lack of a Title Because search engines display your title> tag in their search results, not having one — or having one that isn...

If you have two web pages that do something similar to that merges content. For example, if you have a web page that recommends good dog food and a page that lists bad dog food, you can put all that content on one page. This solution may not work in all situations, but merging content often simplifies and improves search engine optimization for your site. Consult  Ottawa SEO Company  to know more about keyword cannibalization in detail! Deleting Content   Extremely, you should consider removing the offending web content altogether. Especially when the site is no longer relevant. If your business grows and old, less specialized personal blog posts that contain certain keywords are still ranked higher than the web contents you want, remove the content. If the content does not exist, then the problem does not exist.  Delete Keyword   If you want to keep certain content for other reasons, but the presence of the keyword is not important, removing it is alw...